We must be getting completely dulled to traditional advertisements, because now advertisers are creating Damien Hirst exhibits on wheels to get our attention. This here is Ft. Lauderdale's take on it--send a beach in a box to the streets of Chicago. (I think this was near Wells and Monroe) Honestly, this would be a pretty neat idea, except that nothing inside this box makes me want to go to Ft. Lauderdale.
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